Anime
Bioworld Merchandising to Launch Direct-to-Consumer Brand for Anime Superfans in Marquee Collab with Anime Expo 2018
By Staff Reports
Bioworld Merchandising, Inc., the global pop culture product leader, is launching the ultimate curated anime experience, Animepls.com.
“Animepls.com will offer fans a complete online anime retail experience curated by our in-house team of anime experts, and our booth space will be an extension of that,” explained Jason Mayes, Director of Marketing at Bioworld. “We are excited to partner with Anime Expo on this dynamic initiative.”
Located in Kentia Hall of the Los Angeles Convention Center, Bioworld’s 30’ x 40’ booth space (Booth # ANX1) will offer attendees a fully interactive experience. Including first access to show-only exclusive products, cosplay backdrop photo opportunities, meet and greets with fan-favorite anime characters, free show-exclusive swag-bags that will include one-time only merch, appearances by top influencers and bloggers, plus a fan lounge and much more.
As part of the collaboration with Anime Expo, Bioworld is offering 16 exclusive limited-run tees available at the booth and online at animepls.com. The apparel will feature never-before-released art from premier anime properties like Dragon Ball Super, My Hero Academia, Tokyo Ghoul, Bananya, and Attack on Titan to name a few.
“Bioworld is known for this type of next-level fan engagement. Our strength lies in the fact that our team is deeply passionate about the properties we represent, and translating those brand stories into product,” added Mayes. “We know exactly what fans want and how to give it to them”.
Animepls.com will remain the top anime apparel and accessories destination following the expo, supplying anime fans with an unmatched selection of officially licensed, curated collections from top Anime studios around the world.
“We are always looking for new and exciting ways to engage fans and make their favorite brands more accessible, and Animepls.com is exactly that,” Mayes concluded.
ABOUT BIOWORLD MERCHANDISING
Bioworld Merchandising is the industry leader in licensed and branded apparel and accessories for the biggest entertainment brands in the world. With over 100 dedicated designers, Bioworld is a design house for apparel, bags, sleepwear, headwear and accessories targeted to pop culture fans. We service the men’s, women’s, juniors, boys and kids market.
Bioworld’s expertise is to translate the brand story into product that is as distinctive as the brand itself. The company’s success is a direct result of hiring uniquely talented creators who are genuinely passionate and immersed in the brands they are translating into products.
Headquartered in the US with offices in Europe, China, India, and Canada, Bioworld’s global presence has facilitated its growth in becoming the global leader in delivering these innovative products to all levels of retail distribution. For more information, visit: www.bioworldcorp.com.
Nolan Smith
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