Squishmallows Go Bite-Sized in Sweet Collaboration With Baked by Melissa

By Staff Reports

Squishmallows is getting its most decadent collaboration to date! Jazwares, one of the world’s leading toy companies, today announced it’s teaming up with Baked by Melissa, America’s favorite mini cupcake brand specializing in “bite-size” miniature cupcakes, to bring fans an exclusive collection that is as cute as it is delicious. Transforming fan-favorite Squishmallows into bite-sized delights, each cupcake is bursting with flavor and is as fun and playful as the cuddly plush pals themselves.

“It has been so much fun bringing these iconic plush characters to life as bite-size cupcakes,” said Melissa Ben-Ishay, Co-Founder and CEO of Baked by Melissa, who designed every cupcake herself. “Baked by Melissa is an essential addition to any celebration, big or small, and we know this collaboration will be the perfect spin on our holiday treats for both Baked by Melissa and Squishmallows fans alike.”

“Squishmallows is a premiere lifestyle brand for every season and this holiday fans can treat themselves, family, and friends to this delicious colorfully customized assortment of indulgent bite-size cupcakes,” said Gerhard Runken, Executive Vice President, Brand & Marketing, Jazwares. “Collaborating with Baked by Melissa was a delicious new way for fans to experience Squishmallows this holiday season.”

Perfect for gifts, parties, and events this upcoming holiday season, this tasty collab will be available beginning December 5th through December 31st, and features six yummy, bite-sized cupcakes representing six lovable Squishmallows characters.

• Jericho (Cookie Cow): Calling all cookie lovers! This cupcake features light brown vanilla cake, cookie dough stuffing, and cookie dough icing, topped with micro chocolate chips and red sprinkles.
• Ricardo (Fruit Bat): It’s bat-tastic! This vibrant cupcake features red and white tie-dye cake, pink vanilla stuffing, and green vanilla icing, topped with dark chocolate and red sprinkle brittle.
• Tolef (Cookie Bear): Another option perfect for Christmas! Our final cupcake features white vanilla cake and sugar cookie icing, topped with red and green drizzle.
• Cam (Calico Cat): As one of the most well-known and beloved characters, this cupcake features vanilla and chocolate tie-dye cake with milk chocolate icing, topped with green drizzle and colorful nonpareils.
• Ethel (Candy Cane Hot Chocolate): Pink lovers unite! This cupcake features pink vanilla cake, hot cocoa stuffing, and white vanilla icing, topped with white chocolate candy cane brittle.
• Myla (The Christmas Tree): Oh Christmas tree, how lovely is this cupcake? Our next option features chocolate cake, dulce de leche stuffing, and green vanilla icing, topped with white chocolate sprinkle brittle in the shape of Myla’s beloved star.

The adorable cupcakes will be available in all Baked by Melissa store locations and online at bakedbymelissa.com for nationwide shipping, store pickup, and same-day Manhattan delivery. Customers can enjoy a 25-pack of the Holly Jolly cupcake assortment with Jericho, Ricardo and Tolef’s flavors ($37), the Under the Mistletoe cupcake assortment with Cam, Ethel, Myla’s flavors ($37), or all six flavors in the Seasonal Squad assortment ($42). This limited-time assortment will also be available with all flavors in a 6-pack ($10.25 in stores or online in a bundle of 4 for $41), 50-pack ($70) and 100-pack ($135).

Each assortment will be wrapped in a festive Baked by Melissa x Squishmallows sleeve and will be accompanied by one of six exclusive recipes by Melissa Ben-Ishay for holiday treats to make at home, all of which are inspired by Squishmallows characters. Videos of the recipes will also be shared across Baked by Melissa’s popular TikTok and Instagram, where Ben-Ishay has amassed almost 4 million followers with her everyday cooking.

For more information on Squishmallows, visit Squishmallows on X, Facebook, Instagram, TikTok, and Squishmallows.com. For more information on Baked by Melissa, visit Baked by Melissa online at bakedbymelissa.com, on TikTok, and Instagram.