What If the Vibrant Movie “Aquaman and the Lost Kingdom” by James Wan Lost Its Colors?
By Staff Reports
Warner Bros. Pictures is partnering with the nonprofit association Coral Gardeners on the digital activation “The Lost Colors.” Together, they invite audiences around the world to bring back colors to the trailer of the highly anticipated “Aquaman and the Lost Kingdom”—releasing internationally on Dec 20th and in North America on Dec 22nd—by donating to support reef restoration efforts.
Like Aquaman, whose mission is to save Atlantis and protect all ocean life, everyone can be a superhero by joining the movement to save the world’s coral reefs. These natural and biodiverse wonders are weakened by climate change, thus losing their life and colors.
“With the mission to revolutionize ocean conservation and create a global movement to save the world’s coral reefs through active reef restoration, we are very proud to partner with Warner Bros. on the release of the movie ‘Aquaman and the Lost Kingdom,’ as Aquaman is literally the ocean Super Hero and has the power to rally audiences to our mission,” explains Titouan Bernicot, Founder & CEO of Coral Gardeners. “Jason Momoa, Aquaman himself, has been a longtime supporter of ocean conservation and an ambassador of our project. He had the opportunity to discover our activities in French Polynesia and take part in coral gardening with us.”
With more than 75,000 corals planted since its creation in 2017, Coral Gardeners’ aim is to scale up reef restoration around the world with the goal of 1 million corals planted by 2025, by empowering the local communities to become coral gardeners as part of a global movement.
“The partnership with Coral Gardeners around the release of ‘Aquaman and the Lost Kingdom’ is another example of Warner Bros. Discovery’s commitment to positively impacting communities and contributing to environmental solutions through our global impact campaigns,” said Xavier Petit, Head of EMEA Brand Partnerships at Warner Bros. Discovery. “Together with audiences around the world, we can take part in wildlife conservation by bringing corals’ vibrant colors back into the ocean.”
From Dec 12th to Dec 22nd, everyone can join the movement and donate to Coral Gardeners on https://coralgardeners.org/pages/thelostcolors in order to not only bring back life and colors to the ocean, but also to watch the “Aquaman and the Lost Kingdom” trailer restored back to color, in full effect.
All participants who donate to the “The Lost Colors” activation will automatically be entered into a contest to win an original art piece of Aquaman signed by James Wan.